Below are some facts that help answer the question: why print in color?
 

Why Print In Color?

Why is it better to print in color? Because it is more effective. People remember text and graphics more when printed in color. If you want to catch your customer's attention, print in color.

Psychology Magazine answered these questions about printing in color as opposed to black and white:

• Why print in color? In a training environment, the class retained the information 72% more effectively.

• Why print in color? In a sales environment, the business communications were 74% more effective.

• Why print in color? In an interactive presentation, attendees were 76% more motivated to participate.

• Why print in color? In a business presentation, people were 80% more likely to read the color documents.

• When communicating any type of information, if you print in color, people comprehended documents in color 72% more effectively than they do when the print is in black and white.

BUT REMEMBER: Not all colors have the same impact on your clients or customers. How much do you know about how to use color in your business documents? Take our Business Color Quiz and see how you do.